Writers' Social Media Sincerity

by Sally Matheny

Social Media Sincerity
Did you know there are well over three hundred social media outlets? 

Some sites have the potential to build a larger readership, grow platforms, and expand businesses. However, it’s essential you weigh your social media sincerity if you plan to offer anything of value.

What do you offer? A product? Words of wisdom? If not monitored, social media slowly slurps away your time. 

At the end of the day, many realize the productivity gauge is still on empty. They struggle trying to find a balance between networking and actually writing. Are the games, news, and videos the distractions? Decide what it is you want.

Be true to your calling first. Which do you want to do the most—circulate or create? Networking is important in the writer’s business, but what’s the point if the writer is never in the business of writing?
When you do socialize on Facebook, YouTube, and the like, stand firm in your Christian beliefs. Don’t fade into the background in fear or camouflage your heart in order to conform. Be courageous. Choose authenticity over popularity.
Another checkpoint for sincerity is endorsements. One popular practice among business professionals is reciprocal recommendations. One social media venue for this is LinkedIn. Professionals build contacts, promote their skills and businesses, and provide endorsements for other professionals. However, I question the authenticity of some of the endorsements.
Once, I had a gentleman endorse me for my poetry writing. That’s fantastic. Except I’ve never written poetry. I removed the endorsement and sent the man a message. I thanked him, but explained the situation. A cordial invitation to visit my blog followed so he could see what I do write. A few days later, I received a nice note apologizing for his hasty error. He added there should be a tab on my profile where he could endorse integrity. Now, he follows my blog.
They've changed the format a bit on LinkedIn. At one time the profiles sported people's photos as endorsements for someone's skills. All-too-familiar photos kept appearing on numerous profiles. I saw them so often, I questioned their sincerity. Obviously, some people are just out to see how many endorsements they can give and receive. Their recommendations are untrustworthy.
If you see endorsements by me on LinkedIn, then you can trust I have actually experienced their work in some form. Even if a good friend lists cake baking as a skill—if I haven’t tasted one of her cakes, or know for a fact that she won a blue ribbon for one, I won’t endorse it. So, bring on the cakes!

Our words mean diddly to the majority of the world. But they should stand for something.
“For the mouth speaks what the heart is full of.”  Luke 6:45 (NIV)   

Be sincere in whatever God is calling you to do—whether that is writing something excellent, engaging others in a conversation, or recommending a good book. Let your words not be empty. Empower them by allowing them to carry the weight of truth.

I would love to hear from you.

Have you questioned the integrity of social media? 

In what ways do you practice sincerity when using it?



  1. I have found myself being endorsed for things I don't do, as well, and I remove them. I don't reciprocate endorsements unless I can do so honestly and sincerely. And I probably spend way too much time on Facebook, but I manage several pages for other people in addition to my own. I need to learn to set limits.

  2. Thanks for stopping by, Brenda. I believe your sincerity in social media will pay off in the long run. Thanks for sharing! (And yes, setting limits is a good thing--challenging, but good.)


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